What do the Super Bowl, the New York Comic Con, NASCAR, and the NASA have in common?
Death Wish Coffee. But more on that later.
What is Death Wish Coffee?
Death Wish Coffee was born in a small, struggling, Saratoga Springs coffee shop (naturally) in 2012. The coffee shop’s owner, 32-year-old Mike Brown was looking for a way to satisfy and surprise early-morning customers who would come in begging for his strongest brew. Finally, he did some research and decided to create his own blend of carefully chosen and perfectly roasted beans.
Now when patrons came asking for something strong, Mike had exactly what they were looking for.
Death Wish Coffee contains approximately twice as much caffeine as regular coffee. It is promoted as the strongest coffee in the world, and—since a freeze-dried instant blend was sent to the International Space Station in 2018—the strongest coffee in the galaxy.
You owe it to your taste buds and senses to try Death Wish – especially if you are amongst the percentage of people who feel even more asleep after their first cup of coffee. As we have outlined here – this is a top quality brand that needs no further fluffing.
What Does Death Wish Coffee Taste Like and Where is it Grown?
When you think of strong coffee, the first thing that may come to mind is something very black, slightly gritty and bitter. This is not the case with Death Wish Coffee. A slow, careful roasting process and a combination of premium beans lead to this brew’s intense but smooth flavor.
Death Wish is neither bitter nor acidic and does not have an unpleasant aftertaste. It’s bold, aromatic flavor instead contains hints of dark chocolate and cherry. The coffee is made with a blend of both Arabica and Robusta beans.
The less common Robusta bean is what makes Death Wish Coffee so powerful. It contains nearly twice as much caffeine as Arabica beans and is typically the bean used to make espresso. Though this bean is traditionally unpopular among the “coffee snobs,” it has long been a favorite of traditional Italian roasters for its bold flavor and forceful caffeine content.
These beans are most often brought from India and Peru. However, as weather can affect the quality of coffee beans region to region and year to year, the Death Wish team is constantly testing beans worldwide to ensure they only purchase the strongest and best.
The beans are then slow-roasted in small batches of no more than 65 lbs. to be sure every bag of coffee is of equal quality and freshness.
Death Wish Coffee is committed to sustainability and is certified as both an organic and Fairtrade product.
What is the Best Way to Enjoy Death Wish Coffee?
The CEO of Death Wish, Mike Brown, prepares his own Death Wish Coffee using the Chemex pour-over method—and he states that one cup is all he needs.
You can purchase Death Wish Coffee as a whole bean or pre-ground form. More recently, it’s even become available in “Death Cups” which are K-cup-style pods that boast all of the same bold flavor and caffeine-strength yet can be made using any compatible coffee maker.
For ultimate flavor, via any method of coffee preparation, Death Wish recommends using a medium-fine grind and about 2 ½ tablespoons of grounds per 6 ounces of water. Your water should be filtered and hot, but no hotter than 200˚F as this will over-extract the bean, damaging the flavor.
For pour-overs, the coffee should not be allowed to brew for longer than three minutes.
What Does the Super Bowl Have to Do with Anything?
In 2013, Death Wish Coffee was featured in Good Morning, America, after which their customer base doubled. In 2015, it beat out 15,000 other small businesses to win a 30-second commercial spot during the Super Bowl.
The commercial showed a crew of Vikings rowing through a tumultuous storm and shouting their defiance of death before becoming the wave of “fiercely caffeinated” Death Wish coffee flowing from a working man’s cup.
The small business and its passionate team have continued to grow daily since 2015 and continue to think big in promoting its brew as the boldest and the best—a radical blend for the rebel in each of us.
Death Wish has sponsored two NASCAR drivers and the New York Comic Con, along with contributing to charitable events like the Special Olympics; and as we mentioned before, it’s even gone so far as to send its coffee into space so that NASA scientists won’t have to miss out on the coffee revolution.
Mike Brown recalls that his inspiration for the name of his coffee brand came from a souvenir given to him by his girlfriend. Perhaps this is why, while they focus on producing the most caffeinated and intensely delicious coffee in the galaxy, the Death Wish team has also found time to offer fun, limited-edition merch like t-shirts and mugs for Death Wish enthusiasts.
Does Death Wish Coffee Live Up to all the Hype?
If you have any doubts about it, just take a look at Death Wish Coffee’s 100% satisfaction guarantee. If this coffee isn’t the strongest you’ve ever tasted, they’ll give you a full refund—no questions asked.
Both facts and feedback are in their favor. A Starbucks Reserve Roast contains approximately 29 mg. of caffeine per ounce. Death Wish Coffee, on the other hand, contains 59 mg. per ounce. Yep, that’s over twice as much!
A cup of Death Wish is guaranteed to wake you up in the morning and keep you up to four times as alert as other coffees. Sipping this brew however won’t make you feel like you’re self-medicating. It’s smooth, luxurious flavor and complete lack of a bitter aftertaste will instead be a treat to your taste buds.
All this talk of boldness may have given you the idea that Death Wish is just all about the caffeine jolt—and that’s part of it. If you are a caffeine addict, this is definitely the coffee for you. It’s not all about the caffeine though. The careful process that begins with taste-testing beans from around the world and continues to slow-roasting small, fresh batches of the best to rich darkness is all about achieving an incredible taste to go with that energy buzz.
Quality-control happens from the bean up for this organic, Fairtrade product. Its blend has been painstakingly chosen, precisely roasted, freshly packaged, and honestly represented. All you have to do is take the very small risk of deciding to give it a try and do a decent job of brewing a mugful. (There are always Death Cups if you’re in any doubt about your ability to do this!)
Our conclusion is that Death Wish Coffee definitely lives up to its claims to be super strong, bold and delicious. The fact that this small business is operated by coffee-lovers for coffee-lovers—and is run ethically in both social and environmental arenas—doesn’t hurt either.
Death Wish is not just for caffeine addicts; it’s for coffee lovers everywhere. This coffee tastes amazing. It will make you feel amazing. It may even inspire you to do amazing things.
That was the dream that started all of this after all. Remember all those early-morning customers—the ones that were so groggy they just wanted the strongest brew available? Death Wish Coffee was created to delight and invigorate everyday people as they go about their daily lives, and that’s exactly what it’s doing today.
Anthony is a professional barista in the city of Chicago. He has written for many online publications on various topics related to coffee.